How Home Improvement Frog Helps Contractors in Ohio0
Before I explain, ask yourself, “how do I currently promote my website? “Do I even want to promote it? Do I want more customers, or do I already have enough clients”?
Marketing is much easier said than done. Contractors who are looking for residential and commercial work know their industry well and how to promote their services. One issue I often notice with contractors promoting their business is that their website suffers by not promoting it. Missing out on their growing local online community and allowing competitors to achieve this goal. How could they prevent this from happening?
Google ranks websites through many factors. The simple way we can see how well a website is going to rank is through the Page Authority (PA) and Domain Authority (DA). The higher the “authority” of a page, the higher it will rank in Search Engines vs how well their competitors’ rank. How does it work? Two techniques I use that work well, have been proven over and over, are backlinks and promotion through Google Adwords.
The more backlinks a website has from other websites which have higher PA and DA will increase the linked website ranking. These links over time will increase how well Google interprets a website as an authority site. I have heard someone say this does not work, or is an old way of ranking pages. Trust me, it works well. These techniques are not going away anytime soon.
Google Adwords is paid advertising through Google. If you have the marketing budget, you can get on page one of google within twenty minutes. This is a great way to promote business while increasing the PA and DA of a website directly through Google Adwords. Keep in mind, competitors have been doing this for years. Depending on how competitive your market is, it can become costly to use it. Some companies hire marketing agencies to do this for them. But you can do it on your own with some research. You can even call Google to have them set it up for you.
My company Home Improvement Frog, helps startup businesses achieve this simple goal in Ohio. We understand the time and effort it takes to make sales happen online. So we developed this simple solution to get startup companies to obtain more exposure. We give backlinks to help increase the PA and DA of your website. We promote your listing page through Google Adwords to get you on the first page of Google. This listing covers two major internet marketing “white hat” techniques that Google approves.
Sounds simple. This takes time and money, but we can help!