Adwords for Home Improvement Companies0
Google Adwords helps companies get more out of their website by putting their landing pages on Google’s search results if you are willing to pay/bid against your competition. It is a great investment to achieve the most out of a new website. Getting on the first page of Google can be accomplished over time without Google Adwords, it is a long complicated process for a startup company to achieve but it can done. Adwords is just one tool in your marketing toolbox. We often use Adwords here at Home Improvement Frog and have found success.
Basic Adwords concept for home improvement industries
Google Adwords can be one of the best marketing tools to use if you understand how find valuable keywords. I have seen many small businesses place large bids on keywords unrelated to their industry while wasting thousands of dollars. Keyword research is crucial to the success of your Adwords campaign and budget. Bid on keywords related to services you provide, offer solutions to their need on your landing page. There are short and “long-tail” keywords that you should research for on Google’s Keyword Research Tool.
Depending on how many companies are in your area doing the same thing you do will brings the bid-price up. The roofing industry has high competition for many of their keywords in the city. Plumbers who want to sell more tankless water heaters will have more competition than a plumber who just wants to promote something many other plumbers do not have. Most “long-tail” keywords will be less costly, again depending on your competition and area.
Keyword research and implementation
Here is an example of “long-tail” keywords and short keywords. The great thing about Google Adwords is that you can set these keywords to only show up in specific areas within city limits, or the entire city. You can provide a max-budget so you will not spend more per-day or month you cannot afford.
- Roofing Services
- Roofing Company
- Roofing Company in Dayton
- Commercial Roofing
- Residential Roofing
- Roof Repair
This is a short list that seems to pop up in many areas around Dayton Ohio I have researched. These keywords have “high” competition and several hundred roofing companies are after them to be on the first page of Google. Would you want to use these keywords? Yes, but your budget better be prepared.
Try doing research on keywords that many other companies may not use. Get creative, get more detailed in your keywords. What kind of roofing does a residential roof have? Shingles? Metal? How much does the average person want to spend? Under $10,000? Exactly $5,000 no more or less? Do they need Gutters or Siding as well? Keep all these in mind when searching.
With all these ideas in mind lets look at another set of keywords;
- Metal Roofing
- Roof repairs in Dayton
- Roofing and siding
- Roof and gutter services
- Flat commercial roofing
- Roofing services under 4000
These keywords may not get you as much traffic as the other set, they may not be as used by other roofing companies. What they do mean is that the customer knows what they want and they may be more willing to call you than someone who knows little about roofing. It also means other companies who are not using them as much are offering a lower bid for them. Your ranking will be more high in search results or even number one. Are these the best keywords for roofers? Probably not, but the concept is to get more detailed to save money.
Home improvement competition research
Take into consideration how your competition uses these keywords. Do research on what they are using and what is working for them. Money is being used so be wise in your budgeting and understanding of what works and what doesn’t. If you are familiar with Google Analytics, have it set and connected to your Google Adwords account to see details on how people are finding your website. Trial and error are going to be a big part of seeing what works and what doesn’t over time.